“Anybody can open a book and learn about finance and marketing,” says Alessandro, a recent MBA graduate student from Italy. But studying cross-cultural communication at Thunderbird has taught him to value “soft skills”.
The COI helped Suguna to communicate more effectively on a recent internship in Austria where styles were much more formal.
Before using the COI, he said team meetings were “too long and never came to ‘proper’ conclusions.” Using the COI he learned that different people have various preferences for time management.
“We researched every cross-cultural assessment tool available. The TMC Cultural Orientations Indicator® (COI) is easy to use and meets the demands of our particular type of sophisticated student, many of whom have lived or worked internationally. More than just a basic program, TMC’s COI is a scientific, analytical tool which our diverse student population can use on demand online.”
Karen S. Walch, Ph.D., Associate Professor
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