“Anybody can open a book and learn about finance and marketing,” says Alessandro, a recent MBA graduate student from Italy. But studying cross-cultural communication at Thunderbird has taught him to value “soft skills”.
The COI helped Suguna to communicate more effectively on a recent internship in Austria where styles were much more formal.
Before using the COI, he said team meetings were “too long and never came to ‘proper’ conclusions.” Using the COI he learned that different people have various preferences for time management.
"The Doing Business Internationally program should be required for all! The skills are essential!"
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