“Anybody can open a book and learn about finance and marketing,” says Alessandro, a recent MBA graduate student from Italy. But studying cross-cultural communication at Thunderbird has taught him to value “soft skills”.
The COI helped Suguna to communicate more effectively on a recent internship in Austria where styles were much more formal.
Before using the COI, he said team meetings were “too long and never came to ‘proper’ conclusions.” Using the COI he learned that different people have various preferences for time management.
"As more and more business interactions take place between people from different backgrounds and orientations, competence in understanding ourselves and others is a business necessity. The Cultural Orientations Model™ (COM) is an indispensable tool for preparing members of an organization at any level for making the most out of cross-cultural encounters. No matter what one's 'home' culture is, we can be certain that things will be different 'over there' - wherever there happens to be.”
Vice President, Leadership and Organization Effectiveness
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