Tracking and Measuring Your Cultural Navigator Implementation

2/12/2015

How do you know your employees are taking full advantage of the web platforms your company is using to support their professional development? Using data to track the clicks on a website can help you understand what your employees are interested in, which can in turn help you better reach them. What are some of the options you have to get this information when it comes to your organization’s usage of the Cultural Navigator?

A Monthly Activity Snapshot, or MAS, which provides non-personal, statistical data, is the best way to see, for example:

  • How many of your company’s employees are accessing the Cultural Navigator
  • What departments or functions they represent
  • What languages they prefer for the Cultural Orientations Indicator assessment
  • What parts of the platform they are using

This information can help you guide your employees to parts of the platform that will bolster their professional development, help them address cultural challenges they may be facing and support them in their journey to cultural competence.  

Here is a sample of a Monthly Activity Snapshot for the Cultural Navigator.

At the top of this MAS, you can see enrollment status, total number of logins, and the average login per user. Are as many employees as you had planned taking advantage of the resources provided by the Cultural Navigator?

Moving down, in the Top Enrollments by Function box, you can see that the top three departments represented in this particular sample are Marketing, Sales and HR. This tells you where in your organization people are getting the most use out of the Cultural Navigator, that is, who is most interested in – and potentially in need of – attaining cultural agility.

To the right is the Top Enrollments by Location box. It is interesting to see that most people who are using the platform in this sample organization are based in Tokyo, Toronto and Princeton, NJ. Does this location data meet your expectations in terms of the rollout or distribution of your Cultural Navigator licenses?

Next you can see the COI Completion Status – how many users have completed the full assessment as well as the individual dimensions within the assessment. You can also see which of the 12 available languages users have chosen for their COI assessment.

Now, looking at the bottom part of the MAS, you can see the Top Five Learning Paths and the Top Five Interests that your users have selected. These are areas that can be customized by each user to fit what they would most like or need to learn about.

You can also identify the top five countries that your users have frequented in the Cultural Navigator’s Country Guides. This is where they access information on business norms, practical living information, and cultural preferences for the more than 100 countries available. They are also able to compare their cultural preferences with specific country norms for 57 countries.

Last but not least on this report, you can look at usage data for the Cultural Navigator’s Networks, where your users connect with each other in order to compare their cultural preferences. Here you can see the number of connections made by the users, the number of teams they have created and invited colleagues to, and the number of users following Subject Matter Experts, who post articles about their areas of expertise on a weekly basis.

Through the insights provided by the MAS, Cultural Navigator licensees can see general, anonymous data on:

  • Which employee groups are taking advantage of the wealth of knowledge the learning platform offers
  • Which features are most popular
  • Which departments are showing the most interest

This statistical trend data can help company leaders direct interested employees to the features in the Cultural Navigator that will impact them the most, design teams and programs to best fit their employees’ needs, and best support relevant corporate strategic initiatives.

Bettina Neidhardt