The COA: The Best Tool for Internal Champions


TMC offers products, support and consulting services, and enterprise licenses, which give employees of a company access to the Cultural Navigator.

The use of the Cultural Orientations Indicator tool in any training program requires a licensing of the trainer so they can successfully administer the COI to employees. Global companies can have employees trained and licensed in each of their locations in what can be called a “global sweep.” Once each of these practitioners is licensed in their individual locations, they can not only conduct COI debriefs, but can become master certified, allowing them to conduct certification courses for the company’s internal champions and in-house trainers. This greatly enhances the implementation of all of a company’s cultural programs on a global basis. 

So how does a company employee become COA certified?

The COA certification is offered to companies at a global level, and for those companies that have five or more people who need to go through certification, TMC will send a trainer to the company’s location.

However, for individuals or small numbers of corporate clients, TMC offers open enrolment programs that take place virtually or at Thunderbird University in Glendale, AZ.

TMC offers all the reference and support materials trainees and certified practitioners need.

After COI practitioners are certified, they can access the following materials:

  1. Definitions of the Cultural Orientations Model and program reference materials
  2. A sample COI debrief recording for review
  3. The COI reflection handout that can be used for individual coaching
  4. A presentation with the key materials on the COI and the COA for use by practitioners
  5. An “exploring cultural gaps” exercise to be used in coaching or group interventions

Once certified, trainers also have the ability to view the COIs of the users in the company or in a group assigned to the trainer, and the ability to create aggregate reports for team interventions.

With all these materials and resources, practitioners can really become internal champions for companies wishing to maximize the cultural diversity and skill sets of employees. 

Cheryl Williams