Building a Sense of Community in Your Virtual Team


We recommend some key strategies to foster a sense of community in virtual teams. Community starts with demonstrating sensitivity to differences, knowing and understanding your own cultural preferences, understanding those of the team members, and having the skills to negotiate these differences.

As a project kick-off, we recommend a facilitated discussion of each member’s Cultural Orientation Indicator (COI) assessment, in which differences are acknowledged and strategies created to leverage these differences for the project’s success.

To establish positive and effective working agreements, the team should discuss, structure and adhere to ground rules for how the team will function. It is advisable to do this in a face-to-face kick-off meeting, but if that’s not possible, a synchronous virtual session is an effective alternative. Regardless of the format, it is important to give enough time and opportunity for everyone’s opinions and needs to be considered while establishing these agreements.

Here are some observable actions that promote and build a sense of community and inclusion:

• Be an example of all behaviors expected of team members
• Give everyone an opportunity for input
• Respect preferences for type and frequency of communications
• Maintain the self-confidence and self-esteem of others
• Show respect for differences in interaction and thinking style of members
• Encourage all members to participate fully
• If disputes arise, focus on the situation or issue, not on the person or people
• Maintain constructive relationships with all members, and work toward actively supporting other team members to build relationships
• Keep commitments and admit mistakes or failures when they occur but in as sensitive a manner as possible to ensure that nobody feels they are losing face

It is also critical to be sensitive to any action or behavior that can be perceived as biased or culturally insensitive. The perception of unbalanced treatment of some team members could cause them to react negatively, and that reduces engagement levels, meaning they may withhold effort and creativity – whether consciously or not.

Jan Goedvolk