Understanding Cultural Preferences Can Increase Team Efficiency


For example: What does “being customer focused” mean to the different members of the team from their cultural perspectives?

Very likely different team members would have a varied perspective of what “customer focused” translates into – even if the team appears to be quite homogenous, with members from the same generation or gender.

Team leaders should never assume that members would have the same cultural preference, perception and approach to “customer focus” – yet they still do assume.

While companies recognize the value of diverse teams to impact various strategies and initiatives, skillfully leading and successfully managing those teams is still a major challenge for most leaders.

As a result there is a need for new models of management focusing on developing a new generation of hands-on leaders skilled in the management of highly diverse teams.

Being highly aware of some of these challenges can help leaders to be more effective in successfully managing their diverse teams.

Bettina Neidhardt