Dr. Karen S Walch (Associate Professor – Thunderbird School of Global Management), utilizes a case study “Double Click on Culture” to demonstrate how cultural competence, combined with the Cultural Navigator® contributes to academic and business success.
How a leading global software solutions company responded to the loss of a potential large customer opportunity. As a result of post mortem analysis, cultural mis-cues, cultural misunderstandings, and lack of cultural communication competence were determined to cause the loss.
PepsiCo International worked with TMC to manage change and build a globally inclusive organization.
Thunderbird School of Global Management is using TMC’s Cultural Orientations Indicator® to help more than 1,200 students each year become global leaders.